Common eCommerce Challenges: What is Last-Mile Delivery?
The pandemic forced many Mexicans to stay at home and, as a consequence, eCommerce in the country has skyrocketed. Mexico is now the second-largest Latin American country active in online retail sales, with $21 billion in market revenue in 2021. However, the rising popularity of eCommerce is both a blessing and a challenge: Brands like Jüsto and Mercado Libre are embracing new technologies to make retail more accessible and faster – putting the pressure on other retailers to keep up. One of the biggest challenges for digital retailers is last-mile delivery. Delays due to traffic, missing items, and returns have been part of everyday eCommerce, together inhibiting cost efficiency and customer satisfaction. So, what can businesses do to meet modern customers’ demands and stay in the black? Let’s dive into what last-mile delivery is and what new customer demands mean for the logistics of smaller companies.